- While clicks remain an important signal, they are not the only – or best – indication of engagement
- Engagement extends beyond traditional measurement, providing a more holistic analysis
Extend your knowledge of user behavior and enable opportunities for analysis and strategy with enriched impression data for all Custom Banners. Engagement analytics provide behavioral data points on creative engagement, offering an in-depth look at how audiences are connecting with your brand.
- Provides rich data on user experience
- Analyze campaign performance in near real-time
- Unique optimization opportunities
- Useful for making predictions on future campaigns
Comprehensive interaction and behavioral data provides an in-depth look at how audiences are connecting with your brand.
Leverage data to create strategic opportunities
- 47 seconds
Time on Unit
Data is based on historical data from QuinStreet Creative Services custom ad units. Engagement and interaction is affected by factors other than behavior, design, and functionality, such as targeting criteria.
Making sense of engagement data can be challenging. Below is a table that provides a description of what each different type of engagement data represents. If you have specific questions about a particular report, please contact your account manager.
Metric Description Loaded Impressions A rich media ad was downloaded and displayed in the browser Viewable impressions A rich media ad was loaded and displayed in the browser that was IAB viewable* Viewable Rate Total Viewable impressions / Served impressions Metric Description Average time spent Average amount of time spent on the ad unit (in seconds) General Metrics Description Click The number of impressions where a click occurred Website opens on screen The number of times the user was led to an external website, from a particular screen Ad expansions The number of impressions in which the advertisement expanded (if applicable) Ad engagements The number of impression in which the user has interacted with an advertisement Ad Engagement Rate Total Ad Engagements / Total Served Impressions Inline video plays The number of times a video was loaded and playback began Automatic inline video plays The number of inline video plays in which the video was configured to start automatically Inline video completion rate The ratio of users that completed the video, in quartiles Inline video play time The total amount of time all users spent viewing the video Average inline video play time The average amount of time users spent viewing the video (in seconds) Inline video audibility rate The average percent of video played with audible sound (measured by the ratio of inline video audible time to inline video play time) Twitter share attempts The number of times users attempted to share creative content on Twitter Twitter profile opens The number of times users opened a Twitter profile Facebook Likes The number of times users liked a Facebook page through the advertisement Facebook share attempts The number of times users attempted to share creative content on Facebook Facebook share successes The number of times users successfully shared creative content on Facebook Facebook share success rate Facebook Share successes / Facebook Share attempts Metric Description Reporting Label The name given to the custom event Custom event occurrences The number of custom event occurrences Custom event occurrences unique by impression The number of custom event occurrences unique by impression and reporting label
*IAB criteria for viewability is at least 30% (for large size ads) or at least 50% of the creative (for all other ads) was displayed to the user for at least 1 continuous second.