Engagement Analytics

Enriched Impression Data

Extend your knowledge of user behavior and enable opportunities for analysis and strategy with enriched impression data for all Custom Banners. Engagement analytics provide behavioral data points on creative engagement, offering an in-depth look at how audiences are connecting with your brand.

The Legacy of the Click

  • While clicks remain an important signal, they are not the only – or best – indication of engagement
  • Engagement extends beyond traditional measurement, providing a more holistic analysis

Benefits

  • Provides rich data on user experience
  • Analyze campaign performance in near real-time
  • Unique optimization opportunities
  • Useful for making predictions on future campaigns
  • Overview

    Comprehensive interaction and behavioral data provides an in-depth look at how audiences are connecting with your brand.

    Leverage data to create strategic opportunities

    Average Results

    • 9%
      Engagement Rate
    • 33%
      Interaction Rate
    • 47 seconds
      Time on Unit

    Data is based on historical data from QuinStreet Creative Services custom ad units. Engagement and interaction is affected by factors other than behavior, design, and functionality, such as targeting criteria.

    Core Engagement Groups
  • Metrics Glossary

    Making sense of engagement data can be challenging. Below is a table that provides a description of what each different type of engagement data represents. If you have specific questions about a particular report, please contact your account manager.

    Reach

    Reach metrics measure user exposure to the advertisement
    Metric Description
    Loaded Impressions A rich media ad was downloaded and displayed in the browser
    Viewable impressions A rich media ad was loaded and displayed in the browser that was IAB viewable*
    Viewable Rate Total Viewable impressions / Served impressions

    Attention

    Attention metrics measure how much time a user spends on the advertisement
    Metric Description
    Average time spent Average amount of time spent on the ad unit (in seconds)

    Interactions

    Interactions measure engagement by observing and tracking various user behaviors in-banner
    General Metrics Description
    Click The number of impressions where a click occurred
    Website opens on screen The number of times the user was led to an external website, from a particular screen
    Ad expansions The number of impressions in which the advertisement expanded (if applicable)
    Ad engagements The number of impression in which the user has interacted with an advertisement
    Ad Engagement Rate Total Ad Engagements / Total Served Impressions
    Inline video plays The number of times a video was loaded and playback began
    Automatic inline video plays The number of inline video plays in which the video was configured to start automatically
    Inline video completion rate  The ratio of users that completed the video, in quartiles
    Inline video play time The total amount of time all users spent viewing the video
    Average inline video play time The average amount of time users spent viewing the video (in seconds)
    Inline video audibility rate The average percent of video played with audible sound (measured by the ratio of inline video audible time to inline video play time)
    Twitter share attempts The number of times users attempted to share creative content on Twitter
    Twitter profile opens The number of times users opened a Twitter profile
    Facebook Likes The number of times users liked a Facebook page through the advertisement
    Facebook share attempts The number of times users attempted to share creative content on Facebook
    Facebook share successes The number of times users successfully shared creative content on Facebook
    Facebook share success rate Facebook Share successes / Facebook Share attempts

    Custom Events

    Custom events show specific, custom interactions within the advertisement that clients can define
    Metric Description
    Reporting Label The name given to the custom event
    Custom event occurrences The number of custom event occurrences
    Custom event occurrences unique by impression The number of custom event occurrences unique by impression and reporting label

    *IAB criteria for viewability is at least 30% (for large size ads) or at least 50% of the creative (for all other ads) was displayed to the user for at least 1 continuous second.

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