Native Solutions

Our Content is Valuable to Readers

For the past 30 years, our readers have relied on the editorial expertise of our brands to provide them with informative tech content.

17,000 average annual articles

125 tech content contributors

Buyers engage with multiple pieces of relevant content to inform the decision-making process.
"On average, buyers engage with 11.4 pieces of relevant content prior to making a purchase"
Forrester

65% of our visitors consider "Tech Content Sites" most important when seeking information for purchasing B2B tech products / solutions

eWEEK
"...buyers are typically 57% of the way through their purchase process before they contact a vendor's sales team"
Sirius Decisions

Industry Leaders Trust Us

Our native clients are industry-leading, innovative technology companies. We have helped all of these companies with native content marketing since 2013:

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Flexible, Scalable, and Measurable Solutions

Our Native Advertising Solutions help you diversify your media mix with integrated, native messaging. We provide comprehensive, end-to-end solutions to help content marketers with their growing needs.

Reach

  • Targeted & Scalable: Reach specific B2B audiences within our brand portfolio
  • Adaptive Formats: Promotions & content integrated to match the reader's environment

Content

  • Custom, Original Content: Content and Creative teams help develop & tailor content
  • Bring-Your-Own Content: Flexibility to use existing content investments

Performance

  • Enhanced Measurement: Metrics like time on content provide in-depth engagement data
  • Optimized Results: Make adjustments based on current data to help meet your KPIs

Native Products

  • Targeting

    Targeted reach to B2B Tech decision makers and influencers on participating QuinStreet media brands


    Participating Brands

    Native Advertisements Support:

    CIO Insight
    eWEEK
    Datamation
    Channel Insider
    Baseline
    Small Business Computing
    IT Business Edge
    ServerWatch
    Webopedia
    Developer.com
    CodeGuru
    HTML Goodies

    Content Hubs Support:

    eWEEK
    IT Business Edge
    Webopedia
    Developer.com
    CodeGuru
    HTML Goodies

    Targeting Capabilities

    • Demographic & Firmographic
      Target audiences with specific characteristics or attributes such as company size, job title, job role, company revenue
    • Behavioral
      Target native content based on tracked behaviors on content consumption activity
    • Site-Specific
      Target native content to users on a specific site
    • Location-Based
      Target native content to specific regions, such as countries, states, and DMAs
    • Cross-Device
      Target native content and users across multiple devices, operating systems, and browsers
  • Content Options

    Extend the life of existing articles, infographics, and videos, or enlist our content experts to create original, authoritative content for your native campaign.

    Custom Content

    • High quality, original content
    • Integrated and seamless UX
    • Content lives in perpetuity

    Bring Your Own Content

    • Repurpose existing investments
    • Use your own authors or bloggers
    • Support for articles, infographics, and videos
  • Engagement Metrics

    Reporting metrics provide a holistic view of content performance, and enable new optimization tactics


    Average Results

    • 59%
      Engagement Rate
    • 0.18% - 0.30%
      Click-through Rate
    • 79 seconds
      Time on Content
    Native Engagement Data

Ready to Get Started?

We can help you engage with decision makers researching and planning to make technology purchases. Contact one of our representatives today to get started.

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